There’s been a lot of activity in the fitness industry and most of this activity has been about bigger brands acquiring smaller brands.
Here are some recent acquisitions that held our interest:
FitnessGuyd – A run of the mill fitness blog (Fitnessguyd.com) just acquired two websites anacostiayoga.com (new page: https://fitnessguyd.com/anacostiayoga/) and hamrunhalfmarathon.com (new page: https://fitnessguyd.com/hamrunhalfmarathon/ ) which are now being maintained by the team itself.
Asics: Asics acquired the popular fitness app, Runkeeper for $85 million.
Adidas: Adidas bought Runtastic for a staggering $239 million.