Recent Acquisitions in the Fitness Realm

There’s been a lot of activity in the fitness industry and most of this activity has been about bigger brands acquiring smaller brands.

Here are some recent acquisitions that held our interest:

FitnessGuyd – A run of the mill fitness blog ( just acquired two websites (new page: and (new page: ) which are now being maintained by the team itself.

Asics: Asics acquired the popular fitness app, Runkeeper for $85 million.

Adidas: Adidas bought Runtastic for a staggering $239 million.

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